Chittoor district is a part of Rayalaseema and lies in the extreme south of AP. The District is bound on the North by Anantapur and Kadapa district, East by Nellore district, South by Chengalpattu district, north by Arcot district of Tamil Nadu and West by Karnataka State. The district is divided into 3 revenue divisions Chittoor, Tirupati and Madanapalli. Chittoor is house to many industry clusters such as textile, granite, bus body building and fruit processing. The district is known for its rich horticulture produce, especially mango and has a major contribution of forest produce such as timber, fuel, beedi leaves, soap nuts and tamarind. Tirupati City is located in the southeastern part of AP, in Chittoor district. It lies about 152 km northwest of Chennai in the Palkonda Hills. Tirupati is considered one of the holiest Hindu pilgrimage sites because of Tirumala Venkateswara Temple in the sacred hill of Tirumala located 10-km northwest of Tirupati, at an elevation of 750m. The temple draws millions of pilgrims and is believed to be the busiest pilgrimage centre in the world and hence is referred as the “Spiritual Capital of Andhra Pradesh”. It is one of the largest areas with urban agglomeration in the Rayalaseema region of AP. Some of the advantages of the city are:-
- One of the major pilgrimage and cultural city in the nation
- A major consumer market with millions of tourists visiting Tirupati every year
- Well established Tourism and Hospitality industry
- A major educational hub in AP with several universities and colleges including state government and Tirumala Tirupati Devasthanam sponsored medical, pharmacy, agricultural and engineering colleges.
- Excellent record of economic growth and good governance
- Strategic location with multimodal connectivity to Chennai, Bengaluru and other major cities
The Chittoor district’s population constitutes over 8.45% of the state’s population and recorded highest growth rate in the recent past. Demographic snapshot of Chittoor is:
|Description||2011 (Chittoor)||2001 (Chittoor)||2011 (Tirupati)|
Tirupati is one of the most populous cities in the district of Chittoor and comes under Tirupati Metropolitan area. The average literacy rate of Tirupati Metropolitan area stands at 84.51% with 352,628 literates.
Chittoor has mix of various industries such as textiles, leather products, print and recorded media (excludes publishing), machinery, computer, electronic and optical products etc. The majority of these industrial, IT, ITeS parks are concentrated near Tirupati region. Chittoor ranks first in the state in terms of the number of establishments and employees working in the Industrial establishments (rural).
- Gross Value Added at current basic prices (2015-16 AE) – INR 43867 crore
- Net Value Added at current basic prices (2015-16 AE) – INR 39064 crore
- Per capita income is INR 1,00,443 (2015-16 AE) as compared to INR 64,816 (2012-13)
The state and district governments are making concerted efforts to make Tirupati and Chittoor an economic hub in the areas of IT, ITeS and EHM clusters. Some of the recent projects supported by the government are:-
- Up-gradation of the local Airport to an International Airport, a green field airport at Kuppam
- Setting up of IT SEZ at Renigunta
- Operationalization of Sri City SEZ
- Setting up of EMCs in Renigunta and Yerpeedu etc
There are about 30 plus IT and ITeS companies employing over 2500 employees in Tirupati and Chittoor regions. The STPI is established and operational in Tirupati since 2001 to promote IT, ITeS industry in Chittoor, Kadapa and Kurnool districts. Many IT majors such as Tech Mahindra are evincing interest in setting up their facility in Tirupati.
In a recent announcement, Tech Mahindra would be developing a Centre for Excellence in Robotics and Analytics department at the International Institute of Digital Technologies (IIDT). IIDT is a first of its kind undertaking by GoAP for developing engineers and entrepreneurs with next level digital technology skills for taking forefront of IT sector development in the state.
- In its endeavour to support the growth of IT/ ITeS, BPM and ESDM industry in Tirupati, GoAP has undertaken several infrastructure projects to enable companies to start operations in the city. These include development of IT, ITeS and EHM Infrastructure:-
- Incubation Centre at IT SEZ, Tirupati, Chittoor Dist.
- IT Business Centre at IT SEZ, Tirupati, Chittoor Dist.
- Electronic Manufacturing Cluster at Renigunta (M) & Yerpeedu (M), Chittoor Dist.
- Electronic Manufacturing Cluster, Tirupati Vikruthamala (V), Chittoor Dist.
- IT related activities such as events, awareness sessions, Software solutions & Products Display Center etc. in the city will open up business opportunities between the global IT buyers and the Indian IT fraternity, and offer a platform for collaboration, joint ventures, technology transfer and strategic alliances for companies. It would also offer greater interaction with global IT buyers offering extensive business leads into the new IT market and act as platform that will open doors to a new world of business opportunities for the Andhra IT fraternity.
- Tirupati Smart City
Tirupatiis selected as one of the first 60 cities selected to be developed as a smart city under the Smart City Mission of the Ministry of Urban Development. Tirupati is the 3rd smart city in Andhra Pradesh after Visakhapatnam and Kakinada. The aim is to strengthen the overall urban infrastructure of the city, improve the lives of the citizens and boost economic development. Investments are expected in the following areas which will provide a supporting ecosystem for IT firms that plan to start operations in the city.
- Utilities – Electricity and water supply
- Sanitation and solid waste management
- Efficient public transportation and urban mobility
- Robust IT connectivity
- Safety and security of citizens
- Affordable housing
- Sound IT Infrastructure
Chittoor and Madanapalle have witnessed the highest urban growth among 33 other big cities and towns of the state in the last 10 years. Chittoor, a district headquarters, has recorded 74 percent growth and Madanapalle, a taluk centre, has seen 67 percent growth.
The Sri City SEZ is a world-class Integrated Business City spread over 100 sq. km., located along NH5 near Satyavedu of Chittoor district in Andhra Pradesh, just about 55 km north of Chennai, The uniqueness of Sri City lies in its futuristic planning and is being developed to offer holistic solutions for business and lifestyle based on sustainable urbanization principles which allow for scalability and expansion without encountering infrastructure bottlenecks. The Sri City SEZ enjoys quick access to 2 international airports namely the Chennai International Airport and the Tirupati International Airport. The key zones within Sri City are for services, eco-friendly manufacturing, education and lifestyle that bring alive the concept of Work-Live-Learn-Play. There are as many as 106 companies that have already established their presence and are operational in the Sri City SEZ. Foxconn manufacturing facility currently produces mobile phones of Xiaomi, Gionee, Asus and One Plus. There is an upcoming green field manufacturing unit of ISUZU in addition to the manufacturing of Pickup trucks in Sri City.
As per the GoI announced National Manufacturing Policy, 2011, the GoAP proposed to develop NIMZs at Chittoor and Prakasam Districts for which In-principle approval was already accorded. The objective of NIMZ policy is to enhanc the share of manufacturing in GDP to 25% within a decade and creating 100 million jobs. “NIMZs will be developed as integrated industrial townships with state-of-the art infrastructure and land use on the basis of zoning; clean and energy efficient technology; necessary social infrastructure; skill development facilities etc.”
- Large Technology and Talent Pool
The home-grown institute for higher learning Sri Venkateswara University located in Tirupati which is accredited with ‘A’ grade by NAAC is established in 1954 and offers wide range of courses in undergraduate, postgraduate and doctoral levels in Technology, Science, Pharmacy, Management, International Business and Architecture. In addition to this, there are about 306 junior colleges, 21 Degree colleges (includes post graduate courses), 39 Engineering and 55 MBA colleges in Chittoor.
- Social Infrastructure
Chittoor houses good number of institutions, schools accredited to ICSE and CBSE, Kendriya Vidhyalayas, State government and TTD sponsored medical, pharmacy, agricultural and engineering colleges and also offers excellent education facilities at all levels. Apart from this, a state of the art international school is being built in Tirupati on a PPP basis to offer world-class educational facilities to the denizens. The project is expected to be completed by 2017-18.
Tirupati is witnessing a major expansion in terms of education infrastructure. The GoI has accorded permission to setup the premier institutions of the country namely the Indian Institute of Technology, Indian Institute of Information Technology and Indian Institute for Science Education and Research (IISER) in Tirupati. This is in addition to the existing National Atmospheric Research Laboratory (NARL) of the Department of Space.
Tirupati has a well-developed healthcare infrastructure with many plans for further development to serve as the focal point for healthcare in the state in the years to come. The city is expected to be developed as a hub for medical tourism in the state. The Chittoor district is having the highest number of allopathic Government medical facilities in AP.
The city has a number of major private super speciality and multi-speciality hospitals. Some of them are as follows:-
Hospitals Description Sri Venkateshwara Institute of Medical Sciences (SVIMS) It has been established with a plan to develop it into a super speciality hospital on the lines of AIIMS, Delhi. To cater to the needs of large number of devotees and pilgrims, Sri Venkateshwara Medical College and RUIA Hospital was established back in 1960’s with a hospital having 1027 beds, 27 operation theatres and 25 ICUs has emerged as the medical hub not only for Tirupati but also for the entire Rayalaseema region. Srinivasa super Speciality Hospital Srinivasa Super specialty Hospital is mainly offering Surgical Oncology Services along with other allied specialties. The hospital has been started in 1998 and since then offering Qualities Surgical care to cancer patients in Rayalaseema Region. DBR & SK Super Speciality Hospital Started in 2005 equipped with 100 beds, this hospital provides an independent and spacious super deluxe, Deluxe rooms , A/c , non A/c, semiprivate rooms, cubical & general wards Sri Ramadevi Multi Super Speciality Hospital This Multi-Specialty Hospital in Tirupati is not only a leading in Orthopedics and Orthopedic Research institution but also known for its adoption of Professional standards. Both Hospital Both Hospitals is a 60 bedded hospital at the prominent place in Tirupati. Both Hospital is fully equipped with advance technology and medical Elite Hospitals Elite Hospital is a 100 bedded multi-specialty hospital established by Elite Group of Doctors, located in the heart of Tirupati
- Entertainment and Tourist Spots
Chittoor contributes the giant’s share of 29.1% of the entire tourism footfall in the State mostly domestic to visit the famous deity in Tirupati.
In 2016 January to June, Chittoor attracted around 2.35 crore domestic and more than 3500 foreign tourists.
- Prominent tourism destinations in the city are:
Horsley Hills Lord Venkateshwara Temple Sri Padmavathi Ammavari Temple Kaundinya Wildlife Sanctuary Sri Kalahasti Temple Deer Park Talakona Waterfalls Mogili Sri Venkateshwara Zoological Park Gurramkonda Fort Kalavagunta Kailasakonda Waterfalls Nagari Hills Papavinasanam Sri Kapileshwaraswami Temple Ramagiri Akasha Ganaga Sri Venugopala Swamy Temple
Residential activity in Tirupati was primarily in Central Area but in recent times, has progressed to other areas like Rajiv Nagar, MR Palli, and Thimminaidupalem. This shift in residential pattern has been triggered by the demand from IT/ ITeS led employment generation in the district. With increasing population, land value has escalated in the established residential hubs and the growth of IT/ ITeS / EMC segment in Renigunta and Yerpedu region led to a gradual transition of real estate activity from the central areas to the suburban areas, and subsequently to the peripheral areas of the city. The city has also witnessed plenty of medium and large scale residential developments with the entry of several reputed local and national developers.
The travel, tourism and hospitality industry of Tirupati is predominantly dependent on Tirumala. The temple city has 20 hotels in the ‘A’ category, 80 in the ‘B’ category, 150 in the ‘C’ category and more than 300 in the ‘D’ category, classified based on tariffs. These apart, there are a number of serviced apartments, private rest houses and guest houses of various government departments and public sector undertakings. The sector offers one lakh direct jobs, including a number of semi-literate and illiterate persons, and an equally significant number of indirect jobs.
Renowned operators like Fortune Select, Holiday Inn etc. have a presence in Tirupati along with local players like Sarovar, Sindhuri Park and Hotel Bliss to name a few. There are several projects in pipeline which are expected to facilitate not only the pilgrim tourism which is the main driver for the hospitality industry in Tirupati but also provide the necessary support ecosystem for the IT-BPM and ESDM industry to host business travelers from MNCs as well as act as a venue for conventions, conferences and other business events.
 National Assessment and Accreditation Council website – Accessed on 20th July 2016
 Director of Economics and Statistics, AP – Statistical Abstract 2015
http://core.ap.gov.in/CMDashBoard/UserInterface/Tourism/TourismReport.aspx – accessed on 4th Aug 2016
The key provisions of gazette notification are:-
- The State government will initiate the proposal for ITIRs.
- State government would have to ensure availability of land and provide all physical internal infrastructure including power, water, road and sewerage.
- A developer entity (Government/ private/ PPP) would be identified by the State Government through a transparent mechanism for developing, financing, operating and managing the infrastructure and other facilities in the ITIR.
- Appropriate & adequate residential facilities with focus on housing for EWS and urban poor should be incorporated to prevent mushrooming of slums.
According to the gazette notification of GoI for ITIR and the Minutes of meeting held on 22ndApril 2016 with regards to amendment in lTlR Policy, 2008, the ITIR delineation should be based on the following criteria:
- Self-contained integrated townships to provide infrastructure for IT/ ITeS and Electronic Hardware Industry
- Minimum area of ITIR should be 40 Km² i.e., 10,000 acres
- At least 40% area should be processing zone i.e., 16 Km² or 4,000 acres
- At least 20% area should be in possession of the State Government i.e., 8 Km² or 2,000 acres
- ITIRs may include SEZs, industrial parks, export oriented units, existing settlements/ industries or new townships.
- Infrastructure created in ITIR may have features of smart cities, however no separate provision for financing Smart City features in ITIRs under the Smart City Scheme would be provided.
The concept of Tirupati ITIR has been developed considering a mix of brown-field and green-field development foreseeing of existing developments and vacant land with potential for growth in future. It is proposed to be integrated with the existing and proposed settlements and with natural features.
The area for ITIR is located to the north east of Chittoor and has been delineated centered on the existing developments, vacant land available with the government, declaration of completed and upcoming projects such as IT SEZ, EMCs, Logistic Parks and integrated IT townships etc.
Based on site visit, data provided by APIIC and discussion with various government officials, the following areas appear to be available with the government and has been intended for the processing areas:-
|Cluster||Area||Area in acres|
|Cluster 1||Srikalahasti, Renigunta & Yerpedu||7461.3||3758.4||11219.7|
|Cluster 2||Thottambedu & KVB Puram||8758.3||4415.9||13174.2|
|Roads and Infrastructure||2853.8||2853.8|
The size of the proposed ITIR is 110.27 sq. km. The processing area is 65.64 sq. km (59.5%) and non-processing area is 44.63 sq. km (40.5%). The proposed location has excellent potential for development of both processing and non-processing areas. In the proposed processing area in the three agglomerations, many IT and EHM projects are already existing and many projects are in the planning stage.
The delineated area for ITIR Tirupati can be seen in Figure 5 and 6:-
With reference to Table 5, the following details may be referred regarding the existing and future developments in the region:-
The Cluster 1 of the proposed ITIR is 50.70 Sq. Km with a total processing zone of 30.19 Sq. Km. (59.6%) and a non-processing zone of 20.50 Sq. Km. (40.4%) and has an advantage of following:-
- Already notified IT SEZs
- EMCs at Renigunta (EMC1 – 121.89 acres) and Yerpedu (EMC 2 – 501.40 acres).
Much of the lands present in the EMC1 are already allocated to mobile manufacturing companies such as Celkon, Karbonn, Micromax and Lava etc. A common facility center (CFC) and land for the ancillary units have also been demarcated at the EMC1. The EMC1 is named as “Sri Venkateshwara Mobile and Electronics Manufacturing Hub”.
The layout plan for the EMC1 can be referred in Figure 9.
The Cluster 1 also hosts an Incubation center (5.38 acres) in the existing IT Park and an IT business park with 72 thousand Sq. feet near the Airport to create complete support system for IT and ITeS sectors.
Layout plan for Incubation center and IT Business Park, Renigunta, Tirupati can be seen in Figure 7.
The prestigious IIDT (International Institute of Digital Technology) is currently under construction at SV University which falls close to the Cluster 1 of the ITIR. Srikalahasti having a land bank of 6056 acres for processing zone and about 4128 acres of Non-processing zone the largest area in the Cluster 1. The area under Srikalahasti is a mix of both Greenfield and Brownfield zones which would be developed through Government and Private Interventions.
The Cluster 1 also has another notified EMC (EMC2) at Vikruthamala village, Yerpedu spread across an area of 501.4 acres. The EMC2 has abundant water resources and is located in a close proximity to the Airport. The below diagram depicts the EMC2 layout plan.
The proposed cluster 1 has the advantage of connectivity with NH-716 (Renigunta – Chennai Highway) and NH-565 which connects from Yerpedu to Hyderabad in Telangana. The land details of the Cluster 1 are detailed in the below table.
|Cluster 1||Area in Acres||Purpose|
|Srikalahasti||6065.8||4128.8||10194.6||IT Park and Residential|
|Renigunta||170.0||20.4||190.04||EMC1 & IT Business Park|
With a total area of 59.5 Sq. Km (Processing area of 35.4 Sq. Km and Non-processing area of 24.1 Sq. Km), Cluster 2 with presence of large land banks is enduring with various developmental activities to promote IT, ITeS and EHM sectors. The Cluster 2 falls close to the Sri City and predominantly a green-field area and will be strategically developed to house IT, ITeS and EHM sectors.The proposed cluster 2 is also well connected with NH-716 and NH-565. The land details proposed for the cluster 2 is as below
|Cluster 2||Area in Acres||Purpose|
|Thottambedu||6785||4618||11403||Integrated IT Township
Industrial Park, Residential and Commercial
As per the requirement of the Gazette Notification and for efficient planning and development of the ITIR, the proposed ITIR is divided into two phases. Phase I will involve physical development in the area demarcated for cluster 1, developing the policy framework of the ITIR, constituting governing and administrative bodies, provision of requisite infrastructure and detailed master planning. The following are the key developments that are proposed to happen during the initial years.
- Social and other essential infrastructure development in the areas of Srikalahasti, Yerpedu and Ranigunta.
- Development and improvement of the road networks to the processing and non-processing areas on priority with R&B department, GoAP along with other basic and essential services such as bus services to these areas
- Completion of the remaining phases of IT/ITeS corridor & EHM layouts in cluster 1 and 2
PHASE – I
Planning and Framework
- Preparation of a detailed master plan for the ITIR and notification of the same.
- Plan for all essential facilities for external infrastructure such as road networking, power, water, sewerage etc. in coordination with all stakeholders.
- Creation of a Habitat Development Centre for housing the offices of various development agencies, financial agencies, licensed developers/builders etc. involved in the development of ITIR
- Demarcation of all roads right-of-ways, delineation of the various areas, recreational areas, lakes and water bodies and buffer zones etc. on ground.
- Creation seed capital and infrastructure development fund to APEITA by GoAP
The time frame is up to 2019.
PHASE – II
- Development of all city level trunk infrastructure facilities
- Development of city level social and cultural infrastructure facilities
- Development of all the identified residential development projects
- Development of all other projects identified in the Master plan
The time frame is up to 2028.